Ethos GO
Role: Creative Strategist
Team Scope: Led content strategy and production across videographers, creators, designers, coaches, and community partners.
Impact: Repositioned Ethos GO from a workout-focused platform into a broader fitness and wellness content brand built around education, storytelling, and community.
Ethos GO needed a clearer content identity and a strategy that could consistently connect the Ethos brand with audiences beyond the gym.
I led the repositioning of the platform, building a content strategy around recurring series, long-form storytelling, short-form video, and search-driven educational content. I also developed the production structure behind it, giving the team a clearer system for planning, filming, repurposing, and distributing content across channels.
The result is a more intentional content ecosystem designed to grow audience, strengthen the Ethos brand, and turn each production into multiple pieces of useful content.
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Content Strategy, Creative Direction, Team Leadership, Video Production, Editorial Planning, Brand Storytelling
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YouTube, Instagram, TikTok, Short-Form Video, Long-Form Content
Big Ideas,
Real Impact
Thoughtfully crafted to elevate what matters most.
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
