Ethos’ Warm Weather Collection was designed to bring the brand’s performance-driven identity into a lighter, seasonal apparel offering. I led the creative direction across the collection, developing a visual approach that felt elevated, athletic and distinctly Ethos.

The campaign paired clean product storytelling with lifestyle imagery that captured how the pieces were meant to live beyond the gym. The result was a cohesive seasonal launch that connected apparel, brand and community.

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Creative Direction, Art Direction, Campaign Concepting, Photography Direction, Styling, Shot Planning, Talent Direction, Content Strategy, Post-Production Direction

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E-commerce, Website, Social Media, Email Marketing, Digital Campaigns, In-Club Marketing