Shutterfly Weddings offered a large mix of products, designs and styles that needed to feel cohesive when presented together. The challenge was deciding what products to feature and creating a visual story that helped customers see how they could work together throughout their wedding.

I partnered with merchandising to curate the right product and design mix, then led the art direction and photography to bring each collection to life across multiple customer touchpoints.

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Art Direction, Product Curation, Merchandising Partnership, Photography Direction, Styling, Shot Planning

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Website, E-commerce, Social, Email and Digital Marketing