Erskine College Campaign: Know & Be Known
Role: Production Designer
Team Scope: Partnered with creative teams to take established campaign elements, translate them into functional layouts, and prepare them for final production.
Impact: Streamlined the production workflow to deliver accurate, high-quality print and digital collateral across multiple formats.
The Know & Be Known campaign for Erskine College was already established. The core task focused on production design, taking those existing campaign assets and building out the final executions ready for release. Responsibilities included adapting core campaign elements into production-ready layouts for print spreads, brochures, billboards, and digital collateral.
Additional work involved managing file preparation, color management, formatting, and technical specifications to ensure all deliverables met print standards while maintaining layout integrity and brand guidelines across various scales. Focus areas covered print production for magazine spreads, multi-panel brochures, admissions collateral, large-format billboard files, and digital-ready assets supporting ongoing recruitment efforts.
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Prepress, Print Production, Color Management, Layout Design, Typography, Adobe Creative Suite, File Preparation, Quality Control, Large-Format Printing
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