Shutterfly’s gifting assortment spanned a wide range of personalized products, styles and recipients. The challenge was bringing that variety together in a way that felt cohesive while clearly showing the breadth of the assortment.

I partnered with merchandising to curate product and design mixes, then led the art direction and photography to create relatable gifting moments. Each shoot balanced individual product storytelling with larger groupings that helped customers discover how different products could work together.

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Art Direction, Product Curation, Merchandising Partnership, Photography Direction, Styling, Shot Planning

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Website, E-commerce, Social, Email and Digital Marketing