Ethos Sports Performance launched as a space focused primarily on youth athletic development. As ESP grew to include collegiate and professional athletes, adult training and CrossFit, the brand needed to evolve with it.

I led the creative team through the repositioning, developing a content and creative strategy that expanded how ESP was presented without losing its foundation in athletic performance. This included establishing a stronger visual direction, refining messaging and building a content system that could support multiple programs and audiences under one brand.

_

Brand Strategy, Brand Repositioning, Creative Direction, Content Strategy, Art Direction, Campaign Development, Social Strategy, Photo & Video Direction

_

Social, Digital, Email, Website, Video and In-Facility Marketing