Sod Solutions had a portfolio of roughly 13 improved turfgrass varieties, along with a line of residential fertilizers, each with its own brand identity but often needing to live together.

I was brought on as a brand designer to create consistency across the portfolio, developing a flexible design system across typography, color, layout and photography that kept each brand distinct while connecting them under one larger visual system.

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Brand Strategy, Brand Architecture, Visual Identity, Art Direction, Graphic Design, Photography Direction

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Digital, Social, Retail, Packaging, Print, Trade Shows and Sales Materials