King Ranch Turfgrass Branding
Role: Production Designer
Team Scope: Partnered with creative teams to take established campaign elements, translate them into functional layouts, and prepare them for final production.
Impact: Streamlined the production workflow to deliver accurate, high-quality print and digital collateral across multiple formats.
The initiative merged the historic, trusted King Ranch brand with existing turfgrass varieties as they transitioned into licensed distribution. The core challenge involved elevating established turf varieties by associating them with the legacy and prestige of the King Ranch name without diluting the individual performance identities of each grass.
Developed a unified co-branding framework that seamlessly paired the iconic King Ranch running W logo and heritage with existing turfgrass lines during the transition to licensed distribution. Designed unified packaging, collateral, and point-of-purchase displays that established a premium, cohesive aesthetic across distributor networks. Shifted the perception of utility turf products into a premium, heritage-backed lifestyle and agricultural standard, leveraging historical prestige to drive licensee adoption.
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Prepress, Print Production, Color Management, Layout Design, Typography, Adobe Creative Suite, File Preparation, Quality Control, Large-Format Printing
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